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There is no advertising as effective to a consumer as actually handling the product. The business of activation solutions is a rapidly growing segment of advertiser activity. Today, it is important to take the actual product or service out of the showroom or office and right to the consumer.
Whether it’s direct contact with prospective clients, receiving feedback for a test marketing exercise, sampling or generating leads for a product or service, a keen understanding is required of the creative and logistical requirements of activation planning and implementation on a multiple city/town basis.
At Integrid Media, our activation solutions team is helmed by one of the most senior professionals in the business. With an experienced team and a wide network in this unique segment, we offer controlled and complex activation solution services in any corner of India.
Our presence in the OOH segment also allows us to offer our clients a special advantage – all-round, integrated brand communication through a combination of our OOH properties and activation working in tandem.
For enquiries, please contact Nikhil Dudwadkar on 9892857449 or write to nikhil.d@integridmedia.com
Social Activation is the planning and implementation of programs designed to bring about social change using concepts from commercial
marketing. Social activation is the tool to facilitate Organizations who are engaged in Social Marketing of their services to the
community at large.
Public sector bodies can use standard marketing approaches to improve the promotion of their relevant services and organizational aims,
this can be very important, but should not be confused with 'social marketing' where the focus in on achieving specific behavioural
goals with specific audiences in relation to different topics relevant to social good (eg: health, sustainability, recycling, etc).
As the dividing lines are rarely clear it is important not to confuse social marketing with commercial marketing.
A commercial marketer selling a product may only seek to influence a buyer to make a product purchase.
Social marketers, dealing with goals such as reducing cigarette smoking or encouraging condom use, have more difficult goals:
to make potentially difficult and long-term behavioral change in target populations.
Social Activation also helps marketers to transform their conventional approach of marketing to the ‘Experiential Marketing’.
Experiential Marketing, as the name explains, is an effort where promoted brands/ services are being actually realized to the target
community. And the ultimate task is to induce a Behavior Change among target group on the prevailing behavioral practices to achieve
sustainability. In a nut shell ‘Social Activation’ brings knowledge
into practice.
For enquiries, please contact Abhishek Chandra on 9313119028 or write to abhishek.chandra@integridmedia.com
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