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Television Ad Sales
With the tremendous proliferation of TV channels in the country, and no indication of the growth rate slowing down, it is becoming increasingly difficult for niche channel players in both mainline Hindi, as well as English and regional Indian language channels, to get a decent share of advertising revenue as stand-alone entities, especially in the face of intimidating competition from larger networks that dominate the Indian TV landscape. In addition, with little hope for career growth in a limited single-channel environment, attracting or retaining the best talent in the business is difficult, and means a huge expense.
Integrid Media's team is composed of veterans of the TV Ad Sales business with individual ad sales experience covering an entire range of channels. From state broadcaster Doordarshan to premium English channels like HBO, and from kids’ channels like Cartoon Network and Pogo to regional channels like Sun Network’s quartet of South Indian language channels, our senior management team has been involved in the ad sales of every conceivable genre of TV in the market.
We offer ad sales and marketing services to both current stand-alone broadcasters, as well as to new broadcasters planning to enter the challenging Indian media market, developing tailored strategies to strengthen their revenues and their overall market standing, with a special focus on regional language channels.
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Currently, we are present on the following channels
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MAHUAA TV |
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We have an exclusive tie up with Mahuaa TV for Marketing and Ad Sales.
Launched on 11th August 2008, MAHUAA TV is India’s first dedicated Bhojpuri General Entertainment Channel.
An estimated 70 million people in Uttar Pradesh and 80 million people in Bihar speak Bhojpuri as their first or second language. Bhojpuri dialects and varieties are also spoken in various parts of the world. For instance, there are 6 million Bhojpuri-speaking people living outside the Bhojpuri heartlands of Bihar and Purvanchal. These areas include Nepal, Mauritius, Fiji, Surinam, Guyana, Uganda, Singapore, Trinidad & Tobago, Great Britain, and the United States. This brings the total Bhojpuri-speaking population in the world close to 150 million.
Mahuaa TV will definitely fulfil is an unmet demand for Bhojpuri content across the Bhojpuri-speaking population.
Mahua TV is the key to unlocking the heartland of India. It gives advertisers an opportunity to cash in on the huge and emerging Bhojpuri market in the country, through the concerted effort of showcasing specialised content in the form of Bhojpuri blockbusters, riveting soap operas, talk shows and news. It will present a new world of opportunities for advertisers who can now explore this high growth regional market. The channel’s content appeal is not limited to the Bhojpuri speaking public, but also to the entire Hindi speaking region.
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KALAIGNAR TV (TAMIL GEC) |
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Kalaignar TV is a new General Entertainment Channel launched in September 2007, and is already the strongest challenger to the leader in the region, Sun TV. We have exclusive rights for ad sales and marketing for two prime time programs on this channel at 8pm. Riding on the successful performance of these slots, we expect to be given a larger presence for ad sales representation on this channel.
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Integrid Media’s current ad sales presence on TV channels
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Channel |
Programme |
Days |
Time |
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Kalaignar TV |
Vaira Nenjam |
Mon to Fri |
20:00 |
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Specialised Ad Sales
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Cinema |
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Any media plan in Andhra Pradesh is incomplete without its most powerful communication medium – cinema. With over 200 Telugu movies released every year and more movies made in Telugu than in any other language in India, AP has the highest theatre occupancy ratio across the country.
In a market as large and chaotic as Andhra Pradesh, it’s hard to gauge whether you’re getting your money’s worth. For the first time ever in cinema advertising, Integrid Media offers post-screening weekly reports and daily theatre occupancy for every single show.
This, along with an exclusive package of the best possible in-cinema advertising options in the industry, including 500 cinema halls, a range of onscreen and off-screen advertising options and exclusive daily occupancy reports, all at the most competitive rates in the market.
For enquiries, please contact Abhijit Gupte on +919820093345 or write to abhijit.gupte@integridmedia.com
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Our specialized team delivers through research-based marketing and providing creative services whenever required.
For enquiries, please contact Abhijit Gupte on +919820093345 or write to abhijit.gupte@integridmedia.com |
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