One of the fastest growing frequency building options today is Out-of–Home (OOH). Unlike traditional media, OOH grabs people’s attention in locations where they are exposed to media vehicles that are not dependent on their choice, and not in their control. They will be exposed to it perforce - because it’s constant and it’s free.

Integrid Media’s team of OOH professionals have worked with the leading OOH companies in the business and devised and implemented campaigns all across the country, covering urban, semi-urban and rural markets. We aim to provide effective and transparent OOH solutions in a currently chaotic marketplace with campaigns that ensure that clients, big and small, get true value for their money.

The Asset Business

In conventional space, Integrid has tied up with the some of the largest billboard inventory owners in Mumbai and acquired exclusive marketing rights for selling it to advertisers. The inventory includes a large number of premium billboards, making Integrid one of the largest OOH inventory sellers in Mumbai.

In Kolkata, Integrid Media has exclusive rights for the creation and sale of advertising opportunities on 8 premium platforms of the Kolkata Metro.

The first of these initiatives is already up - large LED video walls at important traffic squares of Hyderabad and Kolkata, as well as 5 LEDs in Hyderabad and 1 in Kolkata at major traffic squares. Our target is a minimum of 100 LED video walls at major traffic squares in the 6 main cities of India by the end of 2007.

Besides providing total OOH solutions that cover traditional outdoor media, Integrid also offers unique, exclusively owned and contracted, new OOH media properties to advertisers who want to capture their target audience in leisure settings out of their homes, like malls and multiplexes.

In the coming year, Integrid also plans to bring new, innovative and never-before-seen OOH display technologies on an exclusive basis into India.

View our OOH properties here

For enquiries, please contact Tyronne Devdros on 9833093349 or write to tyronne.devdros@integridmedia.com

 
       
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